Types Of Paper In Catalog Printing & Paper Foil Packaging

There are many things that are important to catalog design. The cover page style and the style of your brochure's item pages all play essential roles in creating a brochure that will bring in brand-new customers and sales.

None of the things mentioned above are more important than the type of paper you will choose to print your catalog on. The "feel" of your catalog is essential to your prospective customers. The longer they have your brochure in their hands, the more item they will buy. In this post I will review some of the many paper options you need to print your catalog on.

First you need to choose if the cover will be the exact same paper as the rest of your catalog. For the most part the cover will be of much heavier weight then the interior pages.

2nd you will need to select covered or uncoated paper for printing your brochure. Layered paper is for the glossier designs and uncoated is more affordable, however can still show your items well.

You have two things to think about initially, "Will it be glossy paper or not?", "Will my cover be the exact same weight as the interior pages of my brochure?"

Once you have answered those two questions the next choice is what the weight of the paper will be. Paper usually is only picked for 80 pound. Not all paper is determined by weight.

Now the above is truly over-simplified. There are other types of unique paper you can select from. There is textured paper, photographic paper, and other more costly paper to select from if you are offering a high-end or expensive product.

There are likewise other considerations when picking the paper your brochure will be printed on. Such as the approach of printing you are going to choose.

If you are going to have your brochure printed on a hot-set web press, then you can pick coated or uncoated paper. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is soaked up into the paper, if your printer utilizes a cold-set web press. A cold-set web press can not print on covered paper.

If your printer uses a sheet-fed press then you can choose from any of the high quality documents they have offered. The same goes for printers that do digital printing.

It will depend a lot on the printer you pick. You need to discover out what kind of paper is readily available and you will want to see samples of the paper to get a much better concept of which one you wish to print your catalog on. Ask your printer to suggest the various types of paper they think will be the finest for your brochure.

Here is a list of a few of the types of paper your printer may have readily available for you to select from or may be able to buy for you.

Four things identify the quality of the paper, opacity, paper soap brightness, surface, and ppi. (Pounds per inch) Brightness affects the contrast and sparkle of the paper. It impacts how your text will stand apart on the pages of your catalog. Opacity is how much your ink is noticeable from the back of the page. Your text and images from one page will be seen through onto another page that your customer is attempting to check out if a paper is too opaque. The surface affects the feel of the pages and likewise how your images will look. The lower grade finishes produce grainier images while high quality finishes hone the look of your images.

Ask your printer to supply you with samples or example brochures and a catalog for printing your brochure on the numerous kinds of paper before you choose. You know what your spending plan is and paper is only one of the expenditures you have to consider.


None of the things pointed out above are more important than the type of paper you will select to print your brochure on. In this post I will go over some of the many paper choices you have to print your brochure on.

There is textured paper, photographic paper, and other more pricey paper to choose from if you are selling a high-end or costly item.

If you are going to have your catalog printed on a hot-set web press, then you can choose covered or uncoated paper. You need to discover out what type of paper is offered and you will desire to see samples of the paper to get a much better concept of which one you want to print your brochure on.

Leave a Reply

Your email address will not be published. Required fields are marked *